Most Consumers Prefer Communications by Email

Email is still driving shopping over social

Despite the overwhelming hype of promotional messages on social channels (Big social budgets are not making their ROI) and the hype of viral coupon testing, email is still driving shopping over social.   Most consumers preferred to receive promotional messages by email and not have to sign into a social media site to receive promotional discounts.  Email is still the most popular communications channel and email still delivers on the consumer needs of convenience and personal preference, and when consumer preferences are met..........they respond!

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